What Does JustScale IO Manage?+
We manage the complete paid acquisition system. This can include market research, offer strategy, messaging, creative, media buying, landing pages, VSLs, applications, checkout flows, CRM automation, email, SMS, retargeting, tracking and optimization.
Why Not Just Hire A Media Buyer?+
A media buyer can manage campaigns, but advertising performance depends on more than targeting and budgets. If your offer, messaging, creative, funnel and conversion process are disconnected, better media buying only sends more traffic into the same problems. We manage the complete system.
Do You Build Or Improve Existing Funnels?+
Yes. We build the conversion path, not just the ads. Depending on your business, that can include a landing page, VSL, webinar, application, booking flow, checkout, email and SMS automation. We can improve an existing funnel or build a new one when the current setup is limiting performance.
Do I Need A Proven Offer?+
Yes. JustScale IO is best for established businesses already selling a clear product or service with healthy margins and room to grow. Advertising should scale existing demand. It should not be expected to create a viable business from nothing.
How Much Ad Spend Do We Need?+
Plan for ad spend of at least $100 to $250 a day. That is separate from our fee and goes to the advertising platform, not to us. You need enough budget to test audiences, messaging and creative without starving the campaign of data. We decide where you should start after reviewing your offer and economics.
How Quickly Can We Launch?+
Most initial campaigns can launch within two to three weeks. The exact timeline depends on the amount of research, copy, creative, video, funnel and integration work required.
How Do You Measure Success?+
We measure success using the numbers connected to customers and revenue. Depending on your business, this can include customer acquisition cost, ROAS, conversion rate, qualified opportunities, show rate, close rate, purchases, pipeline, revenue and customer lifetime value. Cheap clicks and leads are not the goal.
Do You Manage The Ads?+
Yes. We set up your campaigns, launch your 15 video ads, monitor them every day and move budget into what is working. You never have to touch the ad account.
Which Ad Platforms Do You Run?+
Meta and Google. We recommend where to start after reviewing your offer and where your buyers already spend their time.
Do I Have To Be On Camera?+
No, but it usually wins. Ads with the founder on camera build trust that stock footage cannot, and we write every script, so all you do is read and record. If you can’t or won’t film, we can make AI ads for you or source UGC creators to film them, for an extra fee.
Do You Handle The Tech And Integrations?+
Yes. CRM, calendar, email and SMS automation, pixel and conversion tracking. We set it up, connect it and make sure every lead is tracked from the first click to the sale.
Do You Handle Sales?+
No. You handle the final sales conversations, because nobody sells your offer like you do. Our job is to make sure the people who reach you are qualified and ready. If you sell on calls, we also help with sales scripts, call reviews and show rates.
How Much Time Will This Take From Me?+
Very little. Give us access to your ad accounts and tools, review the copy before launch, record the videos we script within a week and join a weekly strategy call. We handle everything else.
Will This Work For My Niche?+
If you sell a proven offer, yes. The path from ad to customer works the same way for coaching, consulting, software, services and products. We start by researching your market so the message fits your buyers, not someone else’s.
What Do I Need Before We Start?+
A proven offer priced at $2,000 or more, at least 10 sales already, healthy margins and ad spend of at least $100 to $250 a day. If that is you, we can start.
What’s The Worst Case Scenario?+
We don’t add $100K in qualified pipeline to your sales calendar in 60 days, and you don’t pay. That is the worst case. The risk is on us, not you.
What If You Don’t Hit $100K In Qualified Pipeline?+
You don’t pay. We guarantee at least $100K in qualified pipeline on your sales calendar in 60 days. Before launch, we agree in writing what counts as a qualified call for your business. The guarantee works because both sides do their part: you keep the ad spend running for the full 60 days, follow up new leads within two hours during your business hours, record the videos we script within a week and make the changes we agree on within five business days.